To counter these, bKash can come with more aggressive strategy and people-centric facilities. Bangladesh is one of the most densely populated countries in the world.
There is an opportunity for the new entrants in the industry. But it also imposed an 8 important regulatory constraint: only banks are allowed to provide MFS.
However, the substitute services are not much strong so the companies are not giving much attention to substitutes.
Some of them are situated in marketplaces where monetary transactions are risky. The Bangladesh Accountant.
Beside this DBBL is also doing this kind of branding to promote their mobile banking services. Now in this mobile banking industry bKash is the market leader PRI,but growth rate is very high in this industry.
Within a very few seconds, by using their smart phones, people are now able to know their account balance, transaction history, products of the bank, and facilitate fund transfer at anytime from anywhere.
Along with keeping money safe, one can also enjoy up to 4 per cent Interest per annum on Savings on your bKash Account bKash, Dhaka Tribune.